Who he is
Alex Krüger is an economist, trader and market analyst with around twenty-five years of experience across commodities, global macro and, over the past decade, cryptocurrencies. Argentine, he studied economics at Universidad Torcuato Di Tella, holds a master's in finance from Universidad del CEMA and an MBA from Columbia Business School. He worked as an institutional sales trader at HSBC (Global Banking & Markets, 2011-2013) and as a director at the Noboa group, after a spell as an economist at Argentina's Ministry of the Economy. In the crypto world he is known above all as an independent analyst: his threads on X (@krugermacro), where he has more than 200,000 followers, and his newsletter combine macroeconomic reading with digital markets, an approach that sets him apart from pure technical analysts.
Current role
Founder and partner of Asgard (also known as Asgard Markets), an advisory firm specialising in digital assets; alongside it he trades on his own account, does angel investing and takes advisory roles for ecosystem projects. He continues to publish analysis on X and via newsletter (Substack) and speaks at international industry conferences such as Proof of Talk. (Verified: September 2026)
Aike Capital is the name under which he previously operated; the entity he presents himself with today is Asgard. (Verified: September 2026)
Career path
- 1999-2013 — Career in traditional finance: equity research at CLSA, economist at Argentina's Ministry of the Economy, director at the Noboa group, institutional sales trader at HSBC.
- From around 2017 — Establishes himself as an independent cryptocurrency analyst, combining macro and digital markets; his @krugermacro account becomes a sector reference.
- Today — Founder and partner of Asgard, digital asset advisory, with parallel activity as an angel investor and speaker.
Recent developments and controversies
- In 2025 his forecasts and cycle readings were widely picked up by the industry press (2025 outlook, debate on the cycle holding up during drawdowns). There are no legal or regulatory controversies against him. (Verified: September 2026)
- Worth noting, as with any analyst-influencer, that his positions are personal market opinions and not investment recommendations.
FAQ
Who is Alex Krüger? An Argentine economist and trader educated at Columbia Business School, one of the most followed macro-crypto commentators on X, where he posts as @krugermacro.
What does Alex Krüger do today? He is founder and partner of Asgard, a digital asset advisory firm, and continues to work as an independent analyst, angel investor and speaker. (Verified: September 2026)
See also
Verified sources
- https://www.proofoftalk.io/speakers/alex-kruger
- https://www.asgardmarkets.com/team
- https://x.com/krugermacro
- https://cryptoslate.com/people/alex-kruger/
