Will Donald Trump's Collectible Figurines Relaunch the NFT?

Despite some signs of recovery (which remain tentative, however, and which we have already told you about), the market for non-fungible tokens - or NFT - remains in crisis. If two years ago it was a possible blue ocean, as they say, unexplored and full of opportunities for those who wanted to enter it, today times have changed a lot and the market is in a quagmire, proving that it has been going through a lean period for a long time.

Now, in the final stages of a rather heated campaign for the US presidential election, former President Donald Trump, who hopes to return to that role from January, has announced the launch of a new collection of digital trading cards dedicated to him.

Trump is Monetising Everything he can

These are weeks in which Trump, alongside his campaign stops, is being very active on the merchandise production front, at various levels. After announcing the launch of his token for Tuesday 15 October, The Donald, as he is nicknamed, has also made it known that he will be entering the NFT market. This is not the first time the tycoon has made this decision, as two years ago he launched a collection of images dedicated to him, which was a huge success (it earned $4.5 million within hours, before sold out) and he expects to do the same again.

Unlike most other politicians, The Donald has a large fan base, not only in the US, willing to pay for his memorabilia.

The Donald Trump NFTs

The figurines will be histrionic, like the ones from 2022, in which the real estate developer was dressed as a superhero and portrayed in funny or unlikely poses. These are colourful and well-illustrated NFTs, which may or may not acquire value over time, but that is the unknown of all these products, not just those related to the former president.

The future sale, for which no date has yet been announced other than the rather general coming soon date, was announced on Trump's own social media site, Truth. The price will be 99 dollars a piece, so about 90 euros, and whoever buys at least 15 will also receive a real one, to be displayed at home, with a piece of the dress worn by the Republican candidate at the summer debate with Joe Biden, the one that caused the scaremongering about the current president's re-election bid, who a few weeks later chose to retire and pave the way for his deputy, Kamala Harris.

An Initiative Capable of Relaunching the NFTs?

It is legitimate to wonder whether Trump's action can help the NFT market recover at such a tough time. He is unlikely to succeed also because, let's be clear, the purpose of the initiative is quite different: the millionaire wants to get rich at a time when his popularity is so high because of the presidential elections.

It is in this perspective that we must place all his latest initiatives: from the mug shot taken at his recent trial placed on mugs to the replicas of the photo of the attack he suffered; from crypto-tokens to these NFTs. Perhaps The Donald is in need of funds because he is struggling financially (this cannot be ruled out, the presidential race is certainly not cheap on this front) or perhaps he just wants to maximise his popularity by monetising. What is certain is that the candidate is raising funds, then we do not know what he will choose to allocate them to.

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