Thrust and Iggy Azalea: new era of Memecoins

Iggy Azalea's 'Mother Coin' token jumped 25% following the launch of Thrust, a Solana-based platform designed to introduce transparency and legality into celebrity-backed tokens.

The development comes as the broader cryptocurrency market falters. Bitcoin has fallen below $105,000, and Ethereum and other majors have also suffered sharp corrections, bringing the overall capitalisation of the crypto market to a $100 billion decline.

Approximately $1.14 billion in long positions were liquidated, fuelling risk-off sentiment among institutional investors.

Thrust: A Regulated Framework for Celebrity Tokens

Thrust made its official debut at the Blockchain Futurist Conference in Miami on 5-6 November, presenting itself as a solution to the transparency issues that have plagued the memecoin industry.

The platform has already signed partnerships with Iggy Azalea and content creator N3on. Mother Coin is scheduled to migrate to the new infrastructure by the end of 2025. A token with actress Megan Fox is also expected to launch in December.

In a significant step to prevent the pump-and-dump schemes of 2024, Thrust has partnered with law firm Croke Fairchild Duarte & Beres to establish binding legal agreements with creators.

Thrust's model emphasises verified partnerships and contractual obligations, a stark contrast to existing platforms that often lack accountability mechanisms.

The conference is buzzing and $MOTHER is on everyone's lips," said the post on X

Memecoins Find Resilience

Despite the general market turbulence, the memecoin sector has shown resilience, with total capitalisation exceeding $40 billion in 2025. Tokens such as Dogecoin, Shiba Inu and Pepe maintain positions in the top 100 by market capitalisation.

Thrust is also distinguished by its economic model: 100 per cent of pre-sale funds are allocated in cash pools and engagement-based reward mechanisms are implemented, unlike other memecoin launchpads that favour early participants.

The combination of planned migrations, celebrity token launches (such as Fox's upcoming one) and the weakness of the crypto majors create favourable conditions. Historically, memecoins gain ground during periods of Bitcoin consolidation; a case in point is April 2024, when BONK and FLOKI rose 46% and 26% respectively with Bitcoin up only 1.5% after halving.

Thrust's approach to transparency and partnerships aims to legitimise celebrity-backed digital assets, offering concrete catalysts for the market through December.