At the beginning of July 2025, Paxos officially launched its new stablecoin USDG on the European market, backed by the US dollar and fully compliant with the new MiCA (Markets in Crypto-Assets) regulation, which came into force in the European Union. It is the first time that a stablecoin issued by an American company has received approval from a European regulator and become a legal part of the EU financial system.
Licence and Transparency
Paxos has obtained an e-money licence from the Austrian financial regulator FMA. This allows the company to officially offer USDG throughout the European Union. The main advantage of the asset lies in its transparent structure: the currency is 100 per cent backed by liquid dollar reserves kept in separate bank accounts. All assets are subject to regular audits and reserve information is published in an accessible manner.
USDG: the world's most regulated stablecoin. 🌍 https://t.co/Y6e79cDn4W
- Paxos (@Paxos) July 2, 2025
MiCA: The Path Towards Trust
The MiCA regulation, which came into force in 2025, represented a turning point in the regulation of cryptocurrencies in Europe. It aims to establish uniform rules for all digital assets, including stablecoins. Prior to MiCA, the European digital currency market was fragmented and many projects were in an uncertain legal situation. USDG is the first major example of how a project can successfully adapt to the new requirements and offer users a secure and legal instrument.
Strategy and Applications
Paxos is already in talks with several European fintech companies, as well as traditional banks. The company's strategy is to create a hybrid financial ecosystem in which blockchain and fiat systems coexist. USDG's stability makes it a useful tool for payments, international transfers and e-commerce transactions. In addition, it can be used as a liquid asset in decentralised finance protocols (DeFi), opening broad prospects for the development of a regulated DeFi in the EU.
Competition and Market Impact
Although USDT and USDC have dominated the stablecoin market so far, the introduction of USDG increases competition. At the same time, the regulated nature of the new currency could attract more conservative users and institutional investors who are wary of the instability of traditional stablecoins. It will also be a challenge for other issuers: there is now a benchmark represented by a fully compliant instrument.
Future Perspectives
The launch of USDG could mark the beginning of a new phase in the development of the European crypto market. It shows that digital assets and state regulation can coexist, creating a sustainable, transparent and efficient financial infrastructure. If the project proves its worth, it could become a model for future stablecoins around the world - especially in the context of the accelerated development of central bank digital currencies (CBDCs) and the growing need for reliable digital alternatives to the dollar and the euro.
This move is particularly significant in the context of the growing interest in CBDCs, which are increasingly discussed in the EU and beyond. In this scenario, USDG could act as a bridge between private and public approaches to digital assets.
In addition, the emergence of stable and transparent instruments such as USDG could accelerate the digitisation of the payments industry, increase the competitiveness of the European financial sector and reduce dependence on unstable cryptocurrencies. If the project gains broad acceptance, it could set a new standard of quality and transparency for all future initiatives in this area.
