Tether, the issuer of the USDT stablecoin, has submitted a binding all-cash proposal to acquire Exor's entire 65.4 per cent stake in Juventus Football Club, the most emblazoned football club in Italian history and a 36-time Serie A champion.
The deal, announced on 12 December, represents one of the most ambitious moves to date by a crypto company in the world of elite global sport. If approved by regulators and accepted by Exor, Tether said it would launch a takeover bid for the remaining shares at the same price, fully financed with its own capital.
A Commitment of 1 Billion Euros
In addition to the purchase of the shares, the company has pledged to invest up to €1 billion to support and develop the club once the acquisition is complete. This financial commitment underlines the strong health of Tether's balance sheet and its ability to mobilise large amounts of capital without resorting to external financing.
Strategically, the acquisition would provide Tether with control of a globally recognised sports brand, expanding its presence beyond its financial infrastructure into the media, entertainment and global fan economies.
Unlike short-term sponsorships or partnerships, ownership would place Tether at the centre of the club's governance and long-term strategy.
Paolo Ardoino's Vision
Paolo Ardoino, CEO of Tether, has described Juventus as a 'symbol of discipline, resilience and continuity', values that he says reflect the way Tether was built.
This strategic move signals a shift for Tether, which aims to diversify its activities beyond just issuing stablecoins, as also evidenced by recent forays into artificial intelligence, robotics and privacy-focused consumer technologies, and USDT's recent regulatory recognition as an 'Accepted Fiat-Referenced Token' in the Abu Dhabi ADGM.
Today Tether sent an official proposal to Exor to buy their entire stake in Juventus.
- Paolo Ardoino 🤖 (@paoloardoino) December 12, 2025
Since the beginning our goal has always been to support the team and bring it back to the glory it deserves.
As part of our commitment, if this transaction...
For Juventus, the crypto world is not new; the club had already launched the $JUV fan token on the Chiliz/Socios platform and struck sponsorship deals with cryptocurrency companies. However, Tether's proposal goes further: if completed, it would represent full operational control by a digital asset company, an unprecedented step for a club of Juventus' stature.
The transaction remains subject to Exor's acceptance, final legal documentation and receipt of necessary regulatory approvals.
Last Update
Exor (the Agnellis' holding company) has rejected unanimously Tether's binding "all-cash" offer to buy 65.4% of Juventus: the board has made it clear that it does not intend to sell shares to third parties, including Tether.
