The traditional Italian Christmas film, known as 'cinepanettone', will feature Bitcoin in December 2025.
This year's latest instalment of the Christmas comedy will star Christian De Sica, as the veteran, and Tony Effe, as a new entry, and will highlight Bitcoin-inspired set design by artist Valentina Picozzi.
Valentina Picozzi, known for her sculptures in honour of Bitcoin's anonymous creator Satoshi Nakamoto, shared some photographs of the set on X (formerly Twitter). The images show how several Bitcoin-themed artworks signed by the artist will decorate the background of the film, merging the heritage of Italian cinema with the crypto aesthetic.
We are going to be on the set of the next Italian Christmas movie with Christian De Sica and Tony Effe ...Bitcoin is becoming more and more part of the popular culture!"
- Satoshigallery (@satoshigallery) June 3, 2025
🎄🧡🎬 pic.twitter.com/Bj9wl1JDwq
Christmas Movie Set Pictures: Source Satoshigallery
"We'll be on the set of the next Christmas movie set with Christian De Sica and Tony Effe... Bitcoin is becoming more and more a part of popular culture!" said SatoshiGallery.
The announcement comes two months after Valentina Picozzi in Tokyo, under the pseudonym "Satoshi Gallery", revealed in April the third statue dedicated to Satoshi Nakamoto. Her series of sculptural tributes to the Bitcoin creator began with the first installation in Lugano in October 2024. The second statue was unveiled in El Zonte, El Salvador, during the Plan B event in February 2025.
The appearance of Bitcoin in mainstream entertainment demonstrates the growing cultural relevance of cryptocurrency. The crypto market is experiencing a period of strong performance: Bitcoin's weekly price has remained stable at around $105,000.
Bitcoin surpassed the $100,000 mark between December and January, suffered a temporary decline, but has returned to it steadily since 6 May.
On 23 May, Bitcoin reached a new record by surpassing $111,000. BTC has successfully maintained a value above $100,000 for an entire month.
Recent analyses show that 'whales' - i.e. holders of more than 1,000 BTC with an average wallet age of less than six months - have been actively accumulating Bitcoin since January, supporting the current bullish trend.
This accumulation by large holders helps reduce selling pressure and encourages the steady growth of the cryptocurrency's price.
The Bitcoin price has been rising since January, and is now expected to rise by more than 1,000 percent.
