Tether strengthens its stake in Juventus

Tether increases its stake in Juventus, strengthening the link between cryptocurrency and mainstream sport.

Tether, known for issuing the leading stablecoin, has increased its stake in Juventus Football Club, becoming a major shareholder in Italy's top football club.

On 15 April 2025, Tether Investments S.A. de C.V. announced the acquisition of additional shares, bringing its stake to over 10.12% of the club's issued share capital and 6.18% of the associated voting rights.

With this recent acquisition, Tether has expanded its previous 8.2% stake in the Turin-based club, which already gave it over 5% of the voting rights. The statement released by Tether underlined how the increased investment reflects a growing commitment to the prestigious football club founded in 1897 and winner of 36 Scudetti.

Tether's investment demonstrates a strong belief in Juventus' future opportunities and growth potential. The provider of USDT shows clear support for the club's strategic plans through this transaction.

The CEO of Tether praised the investment, pointing out that it represents the company's innovative spirit and full confidence in Juventus' future plans. Tether's strategic expansion brings its influence from the digital asset markets to the global sporting landscape.

"We are proud to become a significant shareholder of Juventus, a club with an unparalleled history, brand and fan base," said Paolo Ardoino, CEO of Tether.

Tether reiterated its dedication by showing willingness to participate in future capital increases in order to strengthen Juventus' financial base. With this proactive approach, the company confirms its commitment to maintaining and expanding its participation while supporting the club's financial strength.

The stablecoin broadcaster aims to build a strong partnership with Juventus' management and other stakeholders in future initiatives. It intends to actively contribute to the implementation of the club's strategic vision, promoting growth in both the sporting and commercial spheres. Currently, Tether is considering creating a unified board of directors to align its interests with the enduring success of the club.

"This investment is not just financial: it is a commitment to innovation and long-term collaboration," Ardoino added.

The increased involvement of a major crypto firm like Tether in Juventus represents a significant development at the intersection of digital finance and traditional sport, suggesting possible even deeper collaborations between these sectors in the future. Observers from the football world, as well as financial experts, will be closely watching this move, which could have significant implications for Juventus and the entire sports investment ecosystem.