Amazon Web Services is preparing to widely launch a new platform designed to integrate autonomous digital agents into business processes. It is a marketplace where developers will be able to publish and sell their own AI agents - intelligent programmes capable of performing specific tasks without human intervention. The project is expected to be unveiled at the AWS Summit in New York.
The main feature of the new service will be the ability for companies to quickly deploy ready-made AI assistants within their infrastructure. These could be agents to book meetings, process documents automatically, manage calendars or analyse data. Unlike classic chatbots, these systems are autonomous: they can make decisions independently, within predefined scenarios.
Partnership With Anthropic Strengthens Amazon's Position
Amazon's partner for the launch of the platform is Anthropic. This start-up has been working with Amazon for some time, has received billions of dollars in investment and has provided its Claude language models for integration into the AWS Bedrock infrastructure. It is expected that Claude will be the main driving force behind most of the agents hosted in the marketplace.
For Amazon, this is a strategic move against a backdrop of increasing competition in the field of artificial intelligence in the cloud. The market for agent-based technologies is developing rapidly. Big players such as Microsoft and Google are already experimenting with integrating next-generation AI solutions into their cloud services. Amazon aims not only to keep pace, but to lead the industry with a highly scalable ecosystem and an extensive partner network.
$AMZN IS LAUNCHING AN AI AGENT MARKETPLACE WITH ANTHROPIC pic.twitter.com/O7nbPf5LTI
- Shay Boloor (@StockSavvyShay) July 11, 2025
A Strong Economic Impact
The economic effect of this initiative could be significant. According to analysts, Amazon's revenues from the collaboration with Anthropic could exceed $1 billion as early as 2025, and triple in the following two years. This makes the market for agent-based solutions one of the priority growth areas for Amazon's cloud division.
Technical Aspects And Advanced Customisation
The technical side of the project is also remarkable. The marketplace will support complex, multi-stage user interaction scenarios and other digital services. Agents will be able to act not only on direct request, but also according to pre-set conditions. They will be customisable for company-specific activities, without requiring in-depth programming knowledge.
Questions and Risks of the New Ecosystem
However, the project also raises some unknowns. It is not yet clear whether it will be possible to host agents based on templates from third-party developers outside the Amazon ecosystem on the platform. This could limit the availability of solutions from other market leaders, such as OpenAI or Google DeepMind.
In spite of this, the launch of the AI agent marketplace is already generating interest among technology companies and investors. The possibility to implement intelligent solutions on a large scale, with minimal cost and technical barriers, makes this initiative one of the most relevant in recent years in the development of corporate artificial intelligence.
Amazon is betting on the transformation of traditional digital processes: from simple interactions with bots to fully automated tasks via intelligent agents. This trend could radically change the way companies use cloud services and manage data. The launch of the marketplace represents the first step towards a new era, in which agents will become the foundation of the digital ecosystem, and not just an addition.
