Katy Perry & Maroon 5 Bring Music to Web3

In the latest development, Story Protocol announced the acquisition of partial copyrights to two hits by Maroon 5 and Katy Perry. According to the deal, Daisies by Katy Perry and Nobody's Love by Maroon 5 will be recorded on the blockchain.

Bringing hit songs onto the blockchain could revolutionise the way investments are made, providing easier access for investors interested in the music rights industry.

Story Protocol Tokenizes Musical Hits

According to Story Protocol's announcement, Aria Protocol (part of Story's ecosystem) has acquired a share of the copyrights to certain songs by Maroon 5 and Katy Perry.

Maroon 5 and Katy Perry are world-renowned artists with a huge fan base. According to the data, Katy Perry has sold over 100 million records, while Maroon 5 has sold 135 million and won three Grammy Awards.

After the announcement, a user on X (formerly Twitter) commented:

"Katy Perry and Maroon 5 are not only dominating the charts, they are now dominating investment portfolios."

Both Daisies and Nobody's Love have a high demand and generate significant passive revenues. Acquiring partial royalties on these tracks allows them to be broken down into digital tokens that investors can hold or trade.

This move is part of a larger plan by Story Protocol to acquire 50 valuable royalties from artists such as BLACKPINK, Justin Bieber and others.

Story Protocol posted on X on 24 February 2025:

"RWA tokenization is changing thanks to Aria Protocol.
Aria is bringing over 50 partial rights to Story, including:

➤ A selection of songs by BLACKPINK
➤ Prisoner by Miley Cyrus ft. Dua Lipa
➤ Nobody's Love by Maroon 5
➤ Peaches by Justin Bieber
➤ Daisies by Katy Perry
➤ and many more."

The Tokenization of RWAs in the IP Sector

The tokenization of RWA (Real World Assets) consists of the conversion of tangible assets into digital tokens on the blockchain. According to CoinGecko, the market cap of RWA tokens currently stands at $32 billion.

Sergey Nazarov, co-founder of Chainlink, said:

"It is clear that major global financial infrastructures see a great opportunity in the DLT/Blockchain industry's ability to connect counterparties through various forms of RWA tokenization."

The potential of tokenization of RWA in the IP sector is considerable, but it also presents challenges. Story Protocol is not the only project focusing on this niche: entities such as ONDO and MakerDAO are already leaders in the market.

Story Protocol, being an emerging project that has just launched its mainnet, needs to demonstrate cutting-edge advantages to get noticed in the IP sector.