World Liberty Financial (WLFI), a cryptocurrency project linked to US President Donald Trump, is aggressively pursuing its international growth strategy.
The initiative is marked by new high-profile alliances and the planned launch of consumer-oriented products aimed at promoting mass adoption of its platform.
A significant development was announced on 23 September when South Korean cryptocurrency exchange Bithumb made public a Memorandum of Understanding (MoU) signed with WLFI.
The agreement is intended to create substantial opportunities in the decentralised finance (DeFi) space, providing both companies with broader market access, enhancing investor confidence and exposing each company to the other's broad user base.
The deal was hailed as a key step for Bithumb's global aspirations by its CEO, Lee Jae-won, who said the company remains committed to building strategic networks in all regions.
Strategic Alliances and Product Innovation
This collaboration with Bithumb follows an earlier MoU by WLFI with the Pakistan Crypto Council, further consolidating the project's drive to expand its influence beyond its US origins.
These calculated moves collectively signal a coordinated effort to secure a stronger position in Asia's burgeoning crypto ecosystem. In parallel with its global expansion, WLFI is preparing to introduce new consumer products designed to support adoption of the platform.
On 22 September, Token Relations founder Jacquelyn Melinek reported that WLFI co-founder Zak Folkman informed attendees at the Impact Conference in Seoul that the company will soon introduce an innovative debit card. This product will be integrated with Apple Pay, allowing users to seamlessly spend WLFI's USD1 stablecoin for everyday transactions.
The project will "soon" launch a debit card and retail app, Jacquelyn said on X.
Got @worldlibertyfi's @zakfolkman to break news on stage at KBW 🤫👇🏼
- Jacquelyn Melinek (@jacqmelinek) September 23, 2025
The project will launch a debit card and retail app "soon."
They plan to have its USD1 stablecoin linked to Apple Pay and position its app like a "Venmo meets Robinhood." pic.twitter.com/nPxCO6xn4Z
This development is expected to significantly increase the usefulness of the token and potentially increase its market capitalisation from its current level of $2.69 billion. Melinek also pointed out that Folkman revealed plans for a new retail payments app, which will combine similar functionality to Venmo and Robinhood, with the aim of making cryptocurrency payments more accessible to the common public.
Despite these forward-looking announcements, the price of WLFI has faced recent difficulties. The asset's value has fallen about 4% in the past 24 hours, settling at $0.2058, extending a month-long decline of about 10%.
This price trend broadly mirrors the broader negative market sentiment that has also affected major cryptocurrencies such as Bitcoin and Ethereum, a trend that culminated in the historic $1.7 billion market liquidation on 22 September.
