Startale launches ETA: entertainment on blockchain

Startale Group, a technology company actively promoting Web3 and collaborating with giants such as Samsung NEXT and Sony Network Communications, has taken a bold step in the tokenization of music, animation and other cultural assets in Japan. The idea is simple, but revolutionary: to transfer the rights and cash flows of the entertainment industry onto the blockchain. Thus were born the Entertainment Tokenized Assets, or ETA.

What is ETA?

ETA is a digital repository of industry rights and revenues, registered on the blockchain. Each asset tokenized represents a right or a portion of revenues from animation, music, brands, performances and other elements of Japanese culture. ETA functions as a secure, programmable and global mechanism specialising in the management of intellectual property.

New Partnership with Twin Planet

To bring the idea of ETA to life, Startale Group has partnered with Twin Planet, a fast-growing entertainment company in Japan with expertise in talent and content management. This partnership aims to create standards, develop products and customise ETA's distribution channels, while maintaining the trust of the industry and audiences.

Kenji Yashima, CEO of Twin Planet, said:
"We want to grow with fans like never before, creating an era in which supporting beloved works directly influences the future of creativity. By combining Startale's technical strength with our expertise, we will unleash the potential of creators and IPs."

Sota Watanabe, CEO of Startale Group, added:
"Japan has the cultural clout to change the global entertainment landscape, and the blockchain can amplify this influence. ETA is not just a new product: it's the foundation on which interactions between fans, creators and capital are built in the digital age."

Why Japan and why now?

Japan is a global cultural leader, from Japanese animation to J-Pop to live performances and recognisable icons. But until recently it lacked a scalable infrastructure to connect fans, creators and capital. Startale has begun to build this sort of 'digital railway' - open, programmable and with a global vision.

The principles of ETA

The concept of ETA is based on several key principles:

• Composability: rights and revenues are put on-chain and integrated into wallets, apps and marketplaces.
• Sustainability: systems are based on real value and are designed to maintain long-term engagement.
• Marketplace Infrastructure: a mix of security, permissions when needed and openness - meeting Japanese standards.
• Participatory design: open access to both institutional actors and individuals, with clear rules and protections.
• Secondary liquidity: ability to trade assets on transparent markets based on real value.
• Portfolio wrapping: investors can invest in multiple assets at once (artists, musical works) and diversify risk.
• SPV wrapping: efficient tools for transactions and distributions - from single shares to complex programmes.

A new relationship between fans and creators

EPAs change the traditional pattern of relationships. Now creators can receive advance funding, while fans can transparently participate in the success of their favourite projects. Interaction becomes two-way: fans receive recognition and can share in the artists' successes. The system is designed for long-term sustainability.

Hitherto, content production was often controlled by a small number of actors. ETAs open up a more inclusive, but regulated model: not uncontrolled openness, but access in accordance with local rules and regulations.

Roadmap of ETA

ETA is developing in three phases:

1. Product Formation: definition of assets, standards and a user-friendly interface.
2. Building the infrastructure: issuing the primary token and secondary trading options, complying with market standards.
3. Controlled rollout: gradual implementation with measurable results and full compliance with the Japanese market.

Japan plays a key role in the convergence of entertainment and finance. Global OTA capabilities are distributed, and Startale Group acts as a bridge between IP, producers, investors and markets, opening a new chapter in the history of media and economics.